Business Idea #1 - YNAB World Tour 2015

I have many business ideas during the day, but I don't know if they are always relevant, or if it could really become a business one day. Hence I thought I would use this blog to draw a rapid Business Model Canvas [1] in order to get fast market feedback from you dear readers.
This is one of the most important entrepreneur's lesson I learnt during the past years: don't be scared of sharing your ideas, it won't get stolen, and you will get in return a huge benefit from the people you share it with!

So let's get started with the first idea that I had while reading about the Fully Charged Tesla Model S Tour 2014.

Business Model Canvas #1
YNAB World Tour 2015, 365 days to educate young (and less young) people to have their money under control

Key Partners

  • Schools
  • Universities
  • Banking forums/conference
  • Country economic departments forums/conferences

Key Activities

  • Schedule the world tour events - liaising with Key Partners
  • Find the speakers for each country event(s)
  • Online Marketing (website, Twitter, Facebook)
  • Offline Marketing (flyers in Schools & Universities)

Key Ressources

  • YNAB core team
  • YNAB community (one YNABer/country event leading the event)
  • Catering
  • Conference room/slot
  • Website

Value Propositions

  • Personal finance knowledge sharing based on YNAB tool
  • Help young people start better their life thanks to financial sustainability
  • Use YNABers community experiences to improve personal finance management of each attendee

Customer Relationships

  • YNAB Tour website/blog
  • YNAB Tour Twitter
  • YNAB Tour Facebook
  • YNAB website/blog
  • YNAB Twitter account


  • Twitter
  • Facebook
  • Website

Customer Segment

  • Students (and less young people) willing to improve their personal finance management
  • Students (and less young people) that want to get more wealth, but don't know that there is such a simple way to start as the YNAB one
  • Bank advertising department
  • Marketing team of country economic departments

Cost Structure

  • Catering and conference spots fees are covered by the host
  • Speakers traveling and talk fees
  • YNAB Tour team salaries and travel costs

Revenue Streams

  • Advertising spots during conference

Looking forward to reading your constructive feedbacks in the comment section below.





"Never advertise on my blog nor on the forum" is one of my guiding principles since the beginning of the Mustachian Post adventure. Instead, I favor this Patreon win-win alternative that gives you access to exclusive content:


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